OUT HERE YOU MAKE THE RULES
Spiderwire has been marketing itself as the “rebel” of the fishing industry since the 1980s. Over time, however, parts of the brand began to feel dated, which was the last thing a company known for aggression and innovation would want. Our challenge was to attract a new generation of enthusiast anglers through an identity overhaul without alienating the loyal customer base.

We built on the brand elements that already had equity, refreshed key features for enhanced longevity, and introduced new design elements to ensure Spiderwire continued to look like a brand at the forefront of fishing line technology, with the attitude to match.