I had the distinct pleasure of serving as creative director for Best Buy ON, Best Buy’s in-store and online media network. The project called for an innovative approach to showcase the platform’s advertising potential, and we delivered an experience that was as memorable as it was functional. Prospective advertisers could explore the media kit through multiple touch points, including a custom-designed Best Buy “blue shirts” and Geek Squad-branded flash drived, in addition to a fully integrated digital presence. Every element was crafted to reflect Best Buy’s brand personality while highlighting the versatility and reach of its media network, turning a standard sales tool into an engaging, interactive experience.