The H-D brand team spent a month on the road capturing the stories behind the all-new 2024 Harley-Davidson motorcycles. As Senior Designer/Art Director, I was responsible for many aspects of model year from concept through final production of multi-channel deliverables. The H-D team won 7 ADDY Awards at the 2025 AAF Charlotte show, including Best of Show, and 2 National ADDYs, for our American Dreamin’ and CVO Pan Am spots.