The Enthusiast Collection celebrates Harley-Davidson riders and their passions, bringing together personality, performance, and style. The 2023 Fast Johnnie edition (Johnnie, a 1920 piglet adopted by Harley racer Ray Weishaar, became the team’s legendary mascot) pays homage to street performance and the eye-catching trick paint jobs of classic muscle cars. I led the campaign concept, art direction, and design, turning the bikes into a visual statement of speed and style highlighted by H-D drag racer Fast Eddie Reed. The campaign scored six ADDY Awards at the 2024 AAF Charlotte show, including Best of Show.