In 2023, Harley-Davidson celebrated 120 years with the H-D Homecoming Festival, a four-day explosion of music, moto culture, and all things Milwaukee headlined by Green Day and Foo Fighters. I led the event capture strategy and art directed the photo and video teams, turning the festival’s energy into compelling social and brand content. This coverage strategy continues to fuel FOMO, showcasing live events as a cornerstone of Harley-Davidson’s global audience engagement.